Core principles
- Clarity: we aim to use plain, practical language and avoid unnecessary jargon.
- Accuracy: factual statements should be supported by reliable information and capable of reasonable verification.
- Transparency: we aim to avoid exaggerated, misleading or unsupported claims.
- Customer usefulness: content should help customers understand products and make informed purchasing and care decisions.
- Appropriate sourcing: where a manufacturer or brand owner provides approved product information, imagery or educational material, we aim to use that approved material where required.
Sources and evidence
Depending on the type of content, we may rely on information from:
- Manufacturer and brand-owner specifications, documentation and approved product materials.
- Product information supplied through authorised distributors or suppliers, where appropriate and subject to verification where reasonably possible.
- Internal operational information and policy documents.
- Applicable UK legislation, official regulatory information and recognised consumer guidance.
- Other reputable reference material where relevant to the subject.
Where different sources conflict, we aim to prefer the most current and authoritative information available for the particular subject.
Product information
Product-specific information may include descriptions, specifications, dimensions, ingredients, feeding guidance, safety information, warnings, sizing information, images and other manufacturer or brand material.
Where a manufacturer or brand owner requires the use of approved product titles, descriptions, imagery, educational material or other intellectual property, Pet Necessity aims to use the approved material made available by that brand.
Product packaging, specifications, ingredients, dimensions and other details can change over time. Where current manufacturer information is important, customers should also check the information supplied with the product itself.
Claims and limitations
We aim not to make product, performance, health, nutritional or safety claims that go beyond information reasonably supported by the manufacturer, brand owner, applicable official guidance or other reliable evidence.
Informational and educational content on Pet Necessity is provided for general guidance only and should not be treated as professional veterinary advice, diagnosis or treatment.
If you have concerns about your pet's health, behaviour, diet, medication or wellbeing, you should seek advice from an appropriately qualified veterinary professional.
Product suitability can vary between individual animals. Customers should consider factors such as their pet's size, age, behaviour, health and individual needs when selecting or using products.
Freshness standards
We review important policy, educational and informational content on a recurring basis.
We prioritise updates where relevant legal requirements, manufacturer information, brand guidance, product information or customer-facing processes change.
The frequency of review depends on the nature of the information and how likely it is to change over time.
Where a material change is made, we aim to update the relevant content and, where appropriate, the displayed last-updated date.
Feedback and improvements
We welcome feedback about the accuracy, clarity or usefulness of our content.
If you believe information on our Website is outdated, inaccurate or unclear, please contact us at hello@petnecessity.co.uk.
We aim to review reported issues and make appropriate corrections or clarifications where reasonably necessary.