Core principles
- Clarity first: plain, practical language over jargon.
- Accuracy first: factual statements should be verifiable.
- Transparency: we avoid overstated or misleading claims.
- Customer usefulness: content should help users make better purchase and care decisions.
Sources and evidence
Where relevant, we rely on:
- Manufacturer specifications and product documentation.
- Supplier-provided data that supports product attributes.
- Internal operational information and policy documents.
- Applicable UK consumer and regulatory guidance.
Claims and limitations
Our informational pages are for general guidance only and are not a substitute for professional veterinary advice. For pet health concerns or diagnosis, customers should consult a qualified veterinarian.
Freshness standards
We review important policy and informational pages on a recurring basis, and we prioritize updates when legal terms, supplier details or customer-facing processes change.
Feedback and improvements
We welcome feedback on clarity or accuracy. If you notice something that seems outdated or unclear, please contact us at hello@petnecessity.co.uk.