Pet Necessity respects your privacy and is committed to protecting your personal data. This privacy policy explains how we look after your personal data when you visit our website and tells you about your privacy rights and how the law protects you.
By visiting https://petnecessity.co.uk you are accepting and consenting to the practices described in this policy.
1. Important information and who we are
This privacy policy aims to give you information on how Pet Necessity collects and processes your personal data through your use of this website, including data you may provide when you purchase a product or service.
This website is not intended for children and we do not knowingly collect data relating to children.
Controller: Pet Necessity is the controller and responsible for your personal data (referred to as "we", "us" or "our").
Contact details: PET NECESSITY LIMITED, email hello@petnecessity.co.uk.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO): www.ico.org.uk.
We may update this policy from time to time. Please keep us informed if your personal data changes during your relationship with us.
This website may include links to third-party websites, plug-ins and applications. We do not control these and are not responsible for their privacy statements.
2. The data we collect about you
We may collect, use, store and transfer different kinds of personal data about you, including:
- Identity Data (first name, last name)
- Contact Data (email address, telephone numbers)
- Technical Data (IP address, login data, browser, device and platform data)
- Profile Data (username/password, purchases, interests, feedback, survey responses)
- Usage Data (how you use our website, products and services)
- Marketing and Communications Data (your preferences and communication choices)
We may also use Aggregated Data for statistical/demographic purposes. We do not collect Special Categories of Personal Data, nor criminal convictions/offences data.
If you fail to provide personal data required by law or contract, we may not be able to perform the contract (for example, provide goods or services).
3. How is your personal data collected?
We collect data through:
- Direct interactions (forms, post, phone, email, account creation, orders, marketing requests, feedback)
- Automated technologies/interactions (cookies and similar technologies that collect Technical Data)
4. How we use your personal data
We will only use your personal data when the law allows us to, most commonly where:
- It is necessary to perform a contract with you
- It is necessary for our legitimate interests (or those of a third party) and your rights do not override those interests
- We need to comply with a legal obligation
We generally do not rely on consent as a legal basis except for certain third-party direct marketing by email/text. You can withdraw consent at any time by contacting us.
You can opt out of marketing at any time. You can also control cookies through your browser settings, though some site features may not function properly if cookies are disabled.
We only use personal data for the purpose collected unless a compatible purpose applies or law requires/permits otherwise.
5. Disclosures of your personal data
We require third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow third parties to use your personal data for their own purposes.
6. International transfers
Where personal data is transferred outside the EEA, we ensure appropriate safeguards are in place, such as adequacy decisions or approved contractual clauses.
7. Data security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.
8. Data retention
We retain personal data only as long as reasonably necessary for the purposes it was collected, including legal, regulatory, tax, accounting and reporting requirements.
9. Your legal rights
Under data protection law, you may have rights to access, correct, erase, restrict, transfer, object to processing, and withdraw consent. See ICO guidance: your data protection rights.
To exercise your rights, contact hello@petnecessity.co.uk. We usually respond within one month.