Purpose
This policy explains how Pet Necessity Limited creates, reviews and maintains informational content published on petnecessity.co.uk.
Our aim is to provide content that is useful, clear, accurate and relevant to customers when choosing and using pet products.
Scope
This policy applies to informational and educational content published on our Website, including category guidance, buying guidance, product education, help content and other non-transactional information.
Product-specific information such as product descriptions, specifications, ingredients, dimensions, feeding information, warnings and imagery may originate from manufacturers, brand owners, distributors or suppliers and is maintained separately from our general editorial content.
Editorial and educational content published by Pet Necessity is intended for general information only and is not a substitute for professional veterinary advice, diagnosis or treatment. Where you have concerns about your pet's health, diet or wellbeing, you should seek advice from an appropriately qualified veterinary professional.
Content workflow
- Topics are selected based on customer needs, common questions and areas where clearer information may help customers make informed decisions.
- Draft content is prepared using relevant internal knowledge and, where appropriate, reliable external or manufacturer-provided source material.
- Content is reviewed for factual consistency, clarity, readability and relevance before publication.
- Where content relates to a specific brand or manufacturer, we aim to use current approved information supplied or authorised by the relevant brand owner where required.
- Final copy is reviewed and approved by Pet Necessity before publication.
Sources and product information
We aim to use reliable and appropriate sources when preparing informational content. Depending on the subject, these may include manufacturer or brand information, product documentation, applicable official guidance and other reputable reference material.
Product information can change over time as manufacturers update packaging, specifications, ingredients, sizing, safety information or product ranges. We therefore recommend checking the information supplied with the product itself where the most current manufacturer information is important.
Where a brand requires the use of approved product descriptions, educational material, imagery or other intellectual property, Pet Necessity aims to use the approved material made available by that brand.
Review and updates
We review important informational content periodically and may update it when relevant legal, manufacturer, product, operational or other information changes.
The frequency of review depends on the nature of the content and the likelihood that the underlying information may change.
Where a material update is made, we aim to update the affected content and, where appropriate, the displayed last-updated date.
Corrections policy
If we identify a factual error or material inaccuracy, we aim to investigate and correct it as soon as reasonably possible.
Where a correction is substantial, we will update the affected page and, where appropriate, revise its last-updated date.
To report a possible error, please use our report an inaccuracy contact section.
Contact
To report a potential inaccuracy, suggest a correction or request clarification about our editorial content, please email hello@petnecessity.co.uk.